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Your online partner for success

Genius Blog

You can find updated solutions for web design and online marketing/strategy to expand your business day to day.

How Much Should I Budget for My Website Project?

The trend nowadays is that people are relying more and more on online search to find any desired products or services. If your business, either big or small, doesn't have a website, you might certainly fall behind your competitors. When it comes to building a website, you might want to ask: How much does it cost? And, the answer is "It depends." It depends on the scope of the project, functionality you want, and the ROI the website creates for your business, etc.

An Overview of Backlinks in the world of SEO

A “backlink” is one of the most used words in the world of search engine optimization (SEO). So, what is backlink? Backlinks are incoming links to a webpage, also referred to as inbound links. Conversely, if links on your website or web page go to another website or web page, they are called outbound links. When someone places a link on their site that points to your site, it is an outbound link for them, but an inbound link or a backlink for you.

Free Images that Will Get You Sued

Are “free” images more in demand today?
Of course, anything that is "free" is in demand, but for photography things are not really free. There are skills, equipment and many things learned in years to create a good photo. It's not the black camera that makes the photo, it's a whole learning curve and many years of hard work for some of them. In many cases, it goes beyond the photographer: the model, the makeup, the setup, location costs, all add up to the bill.

4 Ways to Kill the ROI of SEO

Have you ever hired an SEO company only to end up 12 months into a campaign without any clear signs of success? Today, we are going to look at four common reasons why SEO campaigns fail and what you can do to avoid failure.

15 Features Every Business Website Should Have

In modern realities, a website is a necessity and it should shine like a diamond. Here are 15 must-haves for your website that will ensure your customers have a positive experience on the site, improve your company's digital footprint and increase engagement with your brand.

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